Behind every successful sporting event that takes place is a tireless working committee of organizers.
Most of the time, people only see the manifestation and quality of the enormous work-input and collaborative efforts behind the scenes. To assume the role of an organizer can be a very intimidating task to handle, but the outcome of which can be very satisfying and rewarding. Participants and spectators leave with high spirits and good sportsmanship after a thrilling experience too.
Time is of the essence, and just like anything else, the preliminary stage determines the overall outcome of the event. There are a couple of things that as an organizer, you would really need to take into careful consideration. Firstly, decide what type of sporting event to host, one that will involve the participation of the whole community or one that requires only the community support and spectatorship. Then you want to be able to foresee the reasonable budget range needed to host such a sporting event.
Right at the outset leading to the build-up of the particular event, after initiating your working budget, you might want to make sure that you appointed a very convenient date and time for the sporting event to take place. Also, make sure that you have confirmed the corresponding venue for your event alone without clashing with other events in the area. Look for a site within the community that is suitable and appropriate for the event setting. Ensure the venue can cater to the anticipated attendance, safety, and space for car parking. After these preliminary parts are carefully and effectually planned and carried out, move on to finding and securing a sponsor or if needed, look for a way to raise funds for the sporting events. If it’s a large sporting event, consider a corporate sponsorship otherwise donations, community fundraising, and individual sponsorship would do.
The Build-up Stage
This build-up or the teaser is very important for a successful sporting event to transpire. This stage is where you create awareness and engage your potential attendees. The fans of the sports, people in the neighborhood, corporate houses, and local sports clubs should all be drawn to the venue when they see any of the build-ups that you create about the event and the activities of the day. Advertising through social media, utilizing visual aids such as hanging banners in the community, using posters, or tracks are great ways to create the much needed ‘Buzz.’ Marketing your event is significant, so try to use every possible opportunity but also consider the cost and work within your budget.
It would be an arduous task for you as an individual to handle. That is why working as a team is very important. Assign specific people to be prepared for certain responsibilities and carry out delegated tasks in a structured way. Ensuring everyone is on-point will make sure that you could have an efficient work output too. Appoint and involve staff, officials, and volunteers; after all, there is not a sporting event that goes by without the use of volunteers. Provide freebies and awards for recognition of the participants. Giving out T-shirts, hand-bands, water bottles, or draw coupons for a raffle makes a good impression on your participants and also can be used to market any future events.